Aspen is a place for leaders to lift their sights above the possessions which possess them. To confront their own nature as human beings, to regain control over their own humanity by becoming more self-aware, more self-correcting, and hence more self-fulfilling.
Guidance and resources for Aspen Institute brand and logo usage.
The Aspen Institute brand reflects who we are and how we show up in the world. A consistent visual identity helps audiences recognize our work, see how it connects to the broader Institute, and understand what we stand for.
Our Brand Guide gives Institute teams and programs the guidance and tools they need to communicate clearly and consistently across platforms.
The Aspen Institute logo honors our history and Bauhaus-inspired visual heritage while providing a modern, flexible identity designed for today’s digital world.
Before using the Aspen Institute logo or creating branded materials, please review the Brand Book. It includes guidance on:
To protect the integrity of the Aspen Institute brand:
Always download the official logo files. Never recreate the logo.
Do not modify the logo in any way.
Scale the logo proportionally. Do not stretch, compress, or alter its dimensions.
Include the Aspen Institute logo or the appropriate program logo on public-facing materials, including marketing materials, event collateral, reports, presentations, websites, and digital content.
