The Aspen Institute

Aparna Shah is the SVP & General Manager of the USIS Direct to Consumer (D2C) business. She joined the D2C business in 2022 and is responsible for driving revenue growth of identity, credit monitoring, and lead generation services through both the web and call center channels. Aparna joined Equifax in 2009 and has held several roles in USIS and Marketing. Prior to her current role, she was the USIS Strategic Initiatives Leader responsible for managing critical priorities for the business including new product innovation and business transformation. Within Equifax’s marketing organization, she held roles in innovation and strategic pricing. Prior to Equifax, Aparna spent 9+ years as a management consultant within Deloitte’s Strategy and Operations group. She worked on a variety of client engagements including marketing and pricing strategy, sales effectiveness, and change management. Aparna holds a bachelor’s degree in mechanical engineering from Georgia Institute of Technology and a master’s degree in business administration from Kellogg School of Management, Northwestern University. Aparna spends her free time with her family and her two active boys (ages 9 and 13) – playing sports, riding bikes, and trying out new restaurants