A strategic marketing and communications professional with over a decade of experience, Cathy Juarez Alfonso has built a career at the intersection of the tourism and economic development industries. As a first-generation Hispanic American, Cathy believes in the importance of programs such as the Workforce Leadership Academy to grow equitable opportunities within communities.
As the current Content Director at Miles Partnership, an international marketing consultancy focused on the travel and tourism sector, Cathy oversees marketing strategies for a number of domestic destinations, including the Louisiana Office of Tourism.
Prior to her work at Miles, Cathy served as the public information director (community engagement) for the Port of New Orleans. There, she created the Port’s inaugural stakeholder engagement strategy, growing the Port’s stewardship and workforce development initiatives, as well as generating brand awareness for the Port and its subsidiaries.
Prior to joining the port, Cathy served as the CEO for the St. Bernard Chamber of Commerce. During her tenure as CEO, she was responsible for reversing the organization’s financial deficit through the implementation of community-centered efforts, implementing new programming and increasing membership engagement.
Alfonso is a graduate of LSU, with a B.A. in mass communications with a concentration in public relations and a minor in Spanish. She resides just outside of New Orleans and is a travel enthusiast and self-proclaimed movie buff.
Cathy Alfonso was a member of the New Orleans Workforce Leadership Academy, Class of 2019, one of several Workforce Leadership Academies in localities across North America.
The Workforce Leadership Academies are part of the Economic Opportunity Fellows Network, a network of leadership and fellowship programs run by the Aspen Institute Economic Opportunities Program. Within this Network, EOP connects national and local leaders from across sectors — nonprofit, government, business, philanthropy, academia, and more — to advance policies and practices with the potential to help low- and moderate-income Americans thrive in today’s economy. Learn more at as.pn/eofn.
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