The Institute’s Brand Identity

Our brand identity incorporates the visual representation of the Aspen Institute, and the values and associations linked with all that we do. Every arm of the Institute operates as an important brand ambassador, by disseminating these brand values to their audiences. The guidelines provide the tools to protect our brand assets, enabling individual programs to leverage the Institute brand and all it stands for.

  • General Institute Brand Guide (Download)

    75th Anniversary Brand Guide (Download)

    The Aspen Institute logo honors the history of the Institute and our unique Bauhaus-inspired visual heritage while offering a modernized look and feel that is also flexible for the digital era.

    Please review the Aspen Institute Brand Book prior to using any of the logo files below. You will find guidelines on acceptable usage, spacing, colors, using the full logo or the leaf, program lock-ups, fonts, business cards, and stationery.

    • The logo should always be downloaded and never recreated
    • There are no approved modifications to the logo
    • The logo can be scaled as required, but the ratio should not be altered
    • Every attempt should be made to include the Aspen Institute logo or individual program logos on any public-facing materials including but not limited to: marketing materials, event collateral (in-person or virtual), report covers, websites, etc.

    Event Photography

    Photographers documenting Aspen Institute events should follow steps outlined in our Photography Guide.
    Download the Aspen Institute Event Photography Guide (PDF)