Novartis CEO Joe Jimenez explains how leading with purpose drives his company.
Many people think pharmaceutical companies put profits before people. But Novartis, the giant Swiss pharmaceutical company, is trying to change that public perception. CEO Joe Jimenez has launched a program that provides 15 medicines to low income countries to treat diabetes, breast cancer, respiratory illnesses and cardiovascular disease. More than 28 million people in undeveloped countries die from these diseases every year. The price for these Novartis drugs: $1 per month per treatment.
Read More: Novartis’ CEO Wants His Employees to Feel Connected to its Mission, by Fortune
